Visual Culture

Wednesday, April 02, 2008

"Pimping" my profile

I'm no newcomer to the internet but during an interview for the San Francisco Business Times I got a chance to chat with the nice folks over at Zopa. They had asked me to participate in an article on small business owners using Zopa for financing. Any PR is good and good PR is great so I offered myself up - even agreed to be on the other side of a camera. Can't wait to see those shots ;-)

During the conversation, one of my investors (I didn't know it then - he was stealth) asked if my profile was still on the first page. No, it wasn't and I wasn't sure how to get it there. Pete said we could "pimp" my profile. Apparently adding all that stuff like photos and video makes a difference so I've attempted to begin down that path. I also vowed to let my assistant play at documentary making on my next shoot.

My other thought was to upload some of latest other world experiences like playing "rock band" on the xbox. Maybe a little humiliation would spawn investors - or at least give my clients a good giggle. Since being accessible and drawing others out is one of strong suits I imagine adding all this content will only further that process. But the key is getting the content. Having my portrait taken reminded me how import what I communicate to my subject is - the photographer from the biz times was a nice enough guy - even used some of the same equipment (my camera is WAY bigger) He was soft spoken in that contemplative artist way. Not great when you are uncomfortable in front of the lens. People want to be directed, positioned or cued. It helps to reassure them that they don't look goofy. Being in front of the lens reminded me of that. Taking pictures of people is about more then framing and technical lighting. Its about capturing a story and what better way to capture it then to let them tell it to you, and draw it out. Then, the moments flow like wine - oh and a glass before and after doesn't hurt any either.

1 Comments:

  • You nailed it with that "goofy" comment. I know that is how I always feel until I get into it a bit. That's probably why the first couple of shots always seem so rigid and awkward. I think back to my nude pregnancy photos--all belly and breasts--feeling silly and graceless, especially because I'm not naked in front of people very often...at least not in front of anyone besides my immediate family ;-)

    I personally can't wait to read that article and see *your* picture in the news!

    By Blogger Mother in Chief, At 1:05 PM  

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